Description of the Unit – Students will take a critical look at a variety of award-winning print ads, exploring the ways in which the ads use elements and principles of design to sell a product, and as such cultivating visual literacy by understanding mechanism of persuasion. Using what they have learned, students will work in groups to create an ad (for a real-world product but imaginary brand) that works to catch the eye and persuade the viewer to buy the product they are selling. To test the ads’ effectiveness, we have a school-wide contest to choose the most effective, persuasive and visually interesting ad.
